Saw this post on Tumblr and it is quite true.
From the extracts I've seen and the summaries I've read from 'too curious' readers:
1) there is gross depiction of BDSM themes in the book. Dominants are safe, sane and consensual and the 'dom' in the story has none of those traits but instead has traits that are linked with abusers.
2) the 'romance' and dynamics between the two main characters is highly disturbing
3) the writing is so bad. When I read an extract, which was a sex scene, I thought they were written by an average 16 year old fanfic writer so I laughed at their failed building of the atmosphere and the silly euphemisms like 'love cave'. Until I read the reference. This shit gets published and gets made into a movie??
Meanwhile, I'll just keep myself updated with Sunstone by shiniez that can be easily found on dA (chapter one). For free. It's quite enlightening on the topic of BDSM, humorous, and the characters feel real and are relatable. Also, many redheads. :D
